c o n c e p t | personal project
IDEA & INSPIRATION
Yoga studio Tala: where modernity meets tranquillity.
I wanted to create a bold and contemporary design, reflecting the essence of the studio. The colour palette embraces a modern sensibility with a bold brick tone that evokes a sense of grounded energy, while light and cold tones embody a minimalist approach, offering a sense of simplicity and clarity.
LOGOTYPE
The focal point is a thoughtfully crafted sign, seamlessly intertwining a tree silhouette with the letter T. This emblem not only captures the strength and grounded nature of a tree but also pays homage to the sacred Bodhi tree, under which Buddha attained enlightenment. Tala Yoga Studio's logo encapsulates a visual story of growth, balance, and enlightenment. It's an artistic expression that invites practitioners to enter a space where the physical and spiritual intertwine, fostering a journey toward self-discovery and holistic well-being.
The focal point is a thoughtfully crafted sign, seamlessly intertwining a tree silhouette with the letter T. This emblem not only captures the strength and grounded nature of a tree but also pays homage to the sacred Bodhi tree, under which Buddha attained enlightenment. Tala Yoga Studio's logo encapsulates a visual story of growth, balance, and enlightenment. It's an artistic expression that invites practitioners to enter a space where the physical and spiritual intertwine, fostering a journey toward self-discovery and holistic well-being.
Of particular significance to me was the harmonious integration of three essential components within this logo: the cognitive realm of the mind, the physical aspect of the body, and the spiritual depth of the soul.
